Managing your website on an ongoing basis.

Your website is your virtual shop window.  What does it say about you to the world?

How often do you check its content and traffic?  Like an actual shop window, the people who look at your website most are your potential clients or potential staff.

  • Does it encourage the former to buy your goods or services;
  • does it inspire the latter to join your team?

Building a new website is an expensive process.  It takes up valuable creative time, costs money to develop, and the transfer from the old site to the new one can be fraught with technical issues.

Managing your website on an ongoing basis

Intelidat & your website

Managing your existing web site on an ongoing basis will extend the useful life of your current site.

Managing your website

Websites generate lots of data.

You can use this data to find out who comes to your site, how they find you, and what they do when they get there?  If you want to know more about your audience and how they find you and interact with your website, then you need to review our analytics section.  If you want to know more about your site, then you are in the right place.

Technical management – SEO Best Practice

A technical site audit will check how your website meets current SEO best practice.  If you remember that Search Engines (Google, Bing etc) reward sites that provide a good user experience, then SEO (Search Engine Optimisation) best practices are in part geared towards that user experience.  Search Engines like websites that are well managed.  They also like websites that have original content that answers the questions being posed by their clients.  They like websites that their clients use and engage with.

Technical management – Crawlability & Site Indexing

Technical management – Crawlability & Site Indexing

SEO (Search Engine Optimisation) is the process of describing your web pages and website content to search engines.  They present your URL on a Search Engine Results Page (SERP) with a title and brief description.

Before this can happen, your site needs to be crawled and indexed.  All search engines have a limited time to crawl your site: this is referred to as your crawl budget.  Slow pages, bad and broken links, and poor intructions for search engine crawlers can mean that your crawl budget is spent before your important pages have been crawled or content indexed.

On enterprise sites the crawl ratio (pages crawled / total pages) can be as low as 49% and in serious cases lower than this.

Competitive audit and Keyword Gap Analysis

A competitive audit and keyword gap analysis will help you understand where your site sits in its digital landscape and how it compares to its digital peers.  Are there lessons you can take from the digital strategies of your competitors.

Creating Content to attract visitors

All to often, new content strategies on websites focus on highlighting what you have done recently and what you are proud of.  Creating Content to attract visitors turns this around slightly.  It means that you look at what your potential audience are searching for, and then create engaging and original content that will meet that demand while telling your story and highlighting your virtues.

Search engines rank pages not websites.  The website will help bring authority to that page, but it is the content that will be indexed. That content is the text.  Search engines do not index creativity or fantastic pictures.  That influences how engaging your site will prove to be and therefore the authority of the page, but it is the content that will interest the search engines.

Backlink audit

One of the benefits of creating engaging content is that you can use it to attract links from other sites.  Links are an important part of improving your search engine authority.  Generating high quality links can have beneficial effect on your natural ranking.  On the other hand, “spammy” links can lead to penalties.  A backlink audit can help you review your existing links and get rid of the bad ones.  Reviewing your competitor’s

Google Penalties

Google drives nearly 70% of web traffic.  Their corporate mission is “to organize the world’s information and make it universally accessible and useful.”  As part of this mission, they will penalise sites that they feel are manipulating their rankings, or sites providing users (visitors to your site) with a bad experience!  Recovering from a penalty is more expensive than avoiding one in the first place.

google logo

…organize the world’s information and make it universally accessible and useful.

Google

Ask yourself…

  • What does your website say about you and your brand?

  • Do you understand what your site looks like and how it should develop?

  • Do you monitor your site on an ongoing basis?

  • What happens when your site is not available?

If you would like to discuss your needs, please call 03300 436949, send a quick email or fill in our online enquiry form.

For a full list of services and indicative pricing, please go to our Services Page.